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Innovate Forward #9: The Power of Quick Decisions & Swift Communication During A Crisis

INNOVATE FORWARD #9 with Dixie McCurley
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Swift Communication. Fast Decisions.

Leading people in a crisis is better done with swift communication and quick decisions. Make the hard choices now and don’t procrastinate.

Leading people in a crisis is better done with swift communication and quick decisions. Make the hard choices now and don't procrastinate.

As a result of this year’s crises, companies are faced with countless difficult decisions, including the retention of their team. Do they keep them, do they furlough them? If the company has no revenue, what do they do?

At Trusted CFO Solutions, we’ve committed and communicated to our team members that we’re not going to lose anyone. This reassuring decision removed the added stress on our team members. This clarity helped our team do their best work ever.

Like many other companies, we could have waited to see how things unfolded before making a decision but, we instead moved forward as we did, inspired by some of our clients who modeled this swift communication.

We also witnessed the added stress of employees when leaders in other companies did not quickly decide (to retain or not). In addition to focusing on their business, their employees had to endure the emotional toll of furloughing, rehiring, and the ensuing chaos.

Communication Clarity for Clients

Rapid communication with everyone is essential not only to our team but also with our clients. Companies can no longer just do the work; we all have to communicate what we’re doing along the way. This is now being done in contrast to how we operated before the pandemic hit in early 2020.

Clients don’t need an answer, but they need to know when they’re going to get one. This level of priority, project management, and communication is what I’m learning as a leader of this organization. Client communication, effective project management, and an elite level of customer service set a company ahead of its competitors.

Client communication, effective project management, and an elite level of customer service set a company ahead of its competitors.

With communication, it’s not only what’s happened today but also where we’re going in the future. Where are we going to be in six months? What about twelve months? The clarity in these areas will alleviate the stress of ambiguous times. In these uncertain times, clarity is more critical than ever.

The Endless Opportunities of Adapting Well

In our 2020 planning, we would not have imagined up the six new service packages that we have today with our clients. But, these services rendered within our existing model has helped our firm grow and shine through this crisis. Not getting stuck in a service model when new threats and opportunities arise is how businesses will survive the new paradigm.

Not getting stuck in a service model when new threats and opportunities arise is how businesses will survive the new paradigm.

How about your business? Are you and your team open-minded? Are you swiftly communicating? Is your leadership explaining what value you’re providing for clients? 

Don’t just do the work; make sure it’s communicated. And, make sure to include your team along the way.

Dixie McCurley — Co-Founder of Trusted CFO Solutions

dixie mccurley holding financial leader of the year award

Never able to fully identify with the stuffy title of “accountant”, Dixie McCurley set out to revolutionize accounting practices for small- to medium-sized businesses by offering a new way of thinking about the process. With a unique method that capitalizes upon the latest technology, she walks each client through their pain points. In 2019, she was awarded the Financial Leader of the Year award for innovative solutions in finance.
Click here to learn more about Dixie.



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